72% of the U.S. population considers motorsports sponsors the leading companies in their fields

A stock car fan’s average annual income is $43,280

74% of NASCAR fans are home owners

8 out of 10 fans carry a major credit card

71% of the total U.S. population is interested in motorsports

Almost 7 out of 10 of the general consumer population in the U.S. enjoys watching televised motorsports events